Paz
07-21-2006, 03:05 PM
There was a lot of search engine news today, but you've probably heard that Yahoo shares took a hammering after announcement that the release of their new `Panama` sponsored ads system would be delayed until 2007.
What you may not have heard is that Yahoo have added an online music store to their portal. http://music.yahoo.com/
The service is very cheap at 5 US a month for unlimited downloads, and the songs aren't digitally restricted as they are with iTunes for example.
So what's in it for Yahoo? Sponsored ads.... they have massive spaces for future sponsored links and I can imagine that lots of advertisers would like that sort of exposure to that young, niche market.
I think it's a great internet marketing idea from Yahoo.
Cheers,
Paz.
What you may not have heard is that Yahoo have added an online music store to their portal. http://music.yahoo.com/
The service is very cheap at 5 US a month for unlimited downloads, and the songs aren't digitally restricted as they are with iTunes for example.
So what's in it for Yahoo? Sponsored ads.... they have massive spaces for future sponsored links and I can imagine that lots of advertisers would like that sort of exposure to that young, niche market.
I think it's a great internet marketing idea from Yahoo.
Cheers,
Paz.