Google to show fraud stats to advertisers

[Blazingpie]

http://news.zdnet.com/2100-9588_22-6098469.html
http://adwords.blogspot.com/
https://adwords.google.com/support/bin/answer.py?answer=44008

One the one had its not the fraudulent clicks you should be worried about... but on the other it'd be cool to see if you can see if your competitors click on your ads all day long ;)

[Chatmaster]

Yah, I think Google has a great idea doing this, showing people just how much they are doing to battle click fraud will proof to advertisers that they are honorable and transparent. However it will also help click fraudsters to strategise better...

[Paz]

LOL... it pains me to say it, but I think Google have made a smart move with this one.

News about click fraud is slowly filtering into the mainstream advertising world and they've had to respond somehow.

I've seen estimates of click fraud running between 15 to 30%, and I'd be really interested to hear from people with an adwords account any "real" stats they get from Google.

Cheers,
Paz.