Yahoo! launches new site to combat click fraud.

[Sadie]

Yahoo has launched a seperate site known as it's Traffic Quality Center (http://searchmarketing.yahoo.com/trafficquality/) to combat click-fraud. This site allows you to submit a click investigation request and access various other tools to detect click fraud. It's worth having a look at the site. :-D

[Paz]

Interesting Sadie but I can't help feeling Yahoo are oopening a can of worms - I wonder if Google will come up with a similar tool. I suspect they really don't want to but they may come under pressure to do so now.

[Sadie]

I think eventually Google would come out with a similar tool, however, I think they're waiting to see the response to Yahoo's efforts.....

[newbie2010]

Good to know. It is really a good SEO tool. I will check it soon.