Skylo
10-18-2006, 12:11 PM
Hi Everyone,
Seems like the sea of change is close to washing up on our shores after multiple delays...
From todays Yahoo Earnings Call:
"Mr. Semel said that the company on Tuesday began inviting advertisers to use a new interface for its online ad system. The improvements are part of a much-awaited upgrade to Yahoo's online ad system, codenamed "Panama." Mr. Semel said the rollout of related changes to its search-ad ranking system remained scheduled for the first quarter of 2007"
Apparently invitations will be sent out to selected advertisers, giving them the ability to upgrade their accounts prior to the official full rollout next year. You can even request an invitation:
http://searchmarketing.yahoo.com/upgrade.php
I found the following to be very interesting:
"Please note that there will be no change to the way listings are ranked for the remainder of 2006; they will continue to be ranked by bid as they are today. Early next year, we will change the way ads are ranked, taking ad quality into account, as well as bid. More detailed information will be provided regarding this change before it occurs."
Skylo
Seems like the sea of change is close to washing up on our shores after multiple delays...
From todays Yahoo Earnings Call:
"Mr. Semel said that the company on Tuesday began inviting advertisers to use a new interface for its online ad system. The improvements are part of a much-awaited upgrade to Yahoo's online ad system, codenamed "Panama." Mr. Semel said the rollout of related changes to its search-ad ranking system remained scheduled for the first quarter of 2007"
Apparently invitations will be sent out to selected advertisers, giving them the ability to upgrade their accounts prior to the official full rollout next year. You can even request an invitation:
http://searchmarketing.yahoo.com/upgrade.php
I found the following to be very interesting:
"Please note that there will be no change to the way listings are ranked for the remainder of 2006; they will continue to be ranked by bid as they are today. Early next year, we will change the way ads are ranked, taking ad quality into account, as well as bid. More detailed information will be provided regarding this change before it occurs."
Skylo