SEO and PPC keywords

[clickz]

I was wondering if anyone could help answer my question. I recently read that the best way to do internet keyword research for SEO is to run a PPC test on your keywords and then optimise for SEO on the basis of the best converting keywords in terms of PPC? Does anyone else agree with this method?

[Paz]

Hi,

it sounds like a great idea, but of course you are assuming that the conversion behaviour of people who click on sponsored links is the same as that of people who skip past them for the "natural" serps.

I'm thinking that people who skip over the sponsored links are a bit more net savvy and more likely to shop around because they can navigate the web more easily.

I'm speculating though and I could be wrong; so it's got to be worth a try!

Cheers,
Paz.

[Chatmaster]

That sounds like something Google would love or an experienced SEO that wants to make a few bucks selling SEM to you. I tend to disagree with this though.

Paz has a very valid point here. PPC campaigns provide completely different traffic from natural rank. The conversion rates are different as well. The main issue you are dealing with here is to structure your site propperly around the keywords you are mainly targetting. Then built on your content in a natural manner, doing keyword research based on the COMPETITION and not the best conversions on PPC. I am just warning, this sounds like a dodgy statement.

[Koz]

I think thats a great idea as long as you have your target market in mind. Are you only wanting to target users who just go online to shop? Majority of users are searching for information and they usualy ignor the sponsored ads, but they are the ones you want to convert

cheers
Koz

[clickz]

I know it is true that most users prefer natural search results to sponsored. However on MSN for example, it is very hard to differentiate between sponsored and natural results.

In a study, U.K.-based online marketing firm Harvest Digital surveyed "experienced" Internet users about their attitudes toward search. It was found that 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant.

That still leaves alot of room for sponsored search. I guess it all comes down to behaviour. I am interested to know:
How many people out there correlate the "number one" company on the search listing as the top company in their field?
Is it relevant to you what position the company comes up as?

I know that for myself, there is a little voice that says if they are number 1 then they must be the best- even though I know it just means they ahve the best SEO company.

[Blazingpie]

clickz, do you ahve a link to that study? it sounds very interesting, i want to read more

[Chatmaster]

Here we go, http://www.harvestdigital.com/fact_sheets.cfm

[BSolveIT]

Hmmm... a number of good and interesting perspectives there. It's definitely true that "some" (I have no idea what percentage) people treat PPC differently to organic results and only want to click on organic results. But then there's so many that just aren't aware or don't care that there's a difference.

I think if you've already been running PPC campaigns and already have access to that kind of info, then you would be foolish not to use it. However, I don't know that I would launch a PPC campaign to find out what I could have found out for free - perhaps even with some common sense. And lets face it, at the end of the day, you're equally as likely to figure out the right keywords to use on PPC as you are without using PPC. Um... sorry - did that make sense? Plus, again, it depends how you setup your PPC. Will you use just broad matches, or phrase matches, etc... ?

What is clear though is that if you have the data, you'll have a good starting place - so long as you've been tracking conversions. If you've not been tracking conversions, it might not be obvious what the data is telling you.

Way back when I first started using AdWords, I found it really confusing. For a week or so I thought I was doing great for the term "search engine submission"....because my click through rate (CTR) was really high. My conversion rate was terrible though. Really bad. Like, < 0.5%

After I figured out how to use the system properly (hehe - what can I say - I just wanted traffic and fast!), I discovered most of my traffic was from people looking for "Free search engine submission" and search engine submission software or tools. So then I introduced negative keywords like "Free", "Software", "Tools", etc... plus some key phrases I did as exact matches only, etc. Then the data started to look a lot healthier - and more useful too.

So, I would have to say yes, it would be useful data if you had it... if you've been tracking it properly. But I wouldn't head down that route just find out what common sense tells me, backed up by checks on a couple of good keyword tools.

In fact, to get the stage of having the genuinely useful data, you have to have done (and you will have done) the keyword research anyway. It's kinda impossible to avoid, if you think about it.

:razz:

[newbie2010]

Looks good, but how to make PPC test?

[rickson]

This seems a good method, never tried that before as PPC is not affordable to me. PPC will get you good traffic and the using it in terms of SEO will give you effective result. Hope that I was able to do it.

[usainternetmarketing]

well its for those people who have less time but if you have time for your project the don't need to start PPC campaign through diferent research you get idea weather you select right keywords or not. see your competitive sites and then see . other wise PPC is also a better option for those who don't like long waiting.

[doylesmith]

A good way is to use the keyword suggestions Google Adwords Keyword Tool. First you need an AdWords account. Then you start a new PPC campaign site and use the key to finding not only the keywords that people search for their relative popularities.

[fiveadden]

Web 1 Marketing helps companies increase sales and profits using a variety of marketing techniques online. We help you increase traffic to your website through Search Engine Optimization (SEO) services and Pay-Per-Click Advertising Management (PPC).

[brayanfraser]

PPC keyword research is critical for search engine optimization site. PPC stands for Pay Per Click. This term is often used in the world of Internet marketing. Since most sites rely on search traffic, search engine optimization (SEO) Web site is crucial to the success of the site. Keyword research is important because it underlies any technology SEO.

[usainternetmarketing]

Many people suggest that you can run PPC test for keywords . but more better option is you can do proper keyword analysis for your website with reference to competitors.it will be same and save your money too :)

[henkyzen]

I realize there's only one engine and take data from an area only one set of keywords is looking for bias, but the largest market.I data is collected from the largest engine'm using that as a baseline for Compare the following tools in the Google search ad delivery. My AdWords ad group is targeted at only in U.S.

[sindik]

# Website Conversion and usability analysis - to understand where you are getting, where you lose them, and to improve conversion.
# Keyword Research - Learn what to potential customers, how often, and effectively and how to reach them are talking.

[loyamos]

Web Marketing helps companies employ an online marketing a variety of techniques.I all aspects of search engine marketing (SEM), but specific keyphrase or keyword for SEO regularly use these tools to analyze sales and profits by Increased. I have a SEO project we are working and thought I would share some of my initial findings is to review some of the tools.

[Rolfebourne]

As we all rely on the modern market, many of the online business know that the Internet is sure to give every success for the existing companies. But we plan or marketing on the Internet to all the companies where many of the nation's strategy.

With the introduction of keyword analysis and research on the Internet every effort to marketing. Sorry to say but, there are a large number of online entrepreneurs in the construction of the first site only to think before we focus on such fundamental aspects. Analysis or if you are not taking the initiative in terms of search terms, your business may have some difficulties. Keyword analysis is the backbone of any online marketing strategy.

[finessd]

Realistically, nobody wants to spend the day hidden in Google Analytics or any other product analysis looking at the numbers. But there's a lot of information out there that can help you optimize your PPC (Pay-Per-Click) campaigns. So, let's take a moment to think about the basics.

[ruby1058]

Realistically, no one to spend your entire day on Google Analytics or any other analytics numbers.Use an organic SEO approach the high dollar look for keywords buried inside the package, and plug the gaps with a PPC perspective wants to increase to keep all bases covered.

[BradWill]

First I prefer SEO over PPC just because of good conversion rate of SEO traffic. Really a nice idea i got from this post i have not checked this but will search more about it.