Multi Variant Testing

[Doubi]

Hi Guys hope you all well! I know I've been absent from this forum for a while but I’m back.:grin:

I have a question that most of you might be able to shed some light on:confused:

Multi variant testing is something we looking into here in New Zealand but don't quit know what affects it has on SEO?

Can anyone share these affects with me if any.

[Blazingpie]

well, the first thiing that springs to mind is that the fundemental seo rules musnt be broken (navigation thru static html links, visible content, etc). Things like colours and crap like that aren't that important as, say, title and H1 tag use, as the spiders cant really process things like colours or css (unless its to do with spamming)

[Paz]

Hi Doubi,

Good to see you. I think you meant multi variate testing. It's quite a complex field but basically it's a method more suited to PPC landing pages where you test the success of different graphics, titles and other calls to action. With multi variate testing you can reduce all these variables using Taguchi methods that despite being 50 years old are very relevant in 2007.

Maybe you can confirm whether you mean PPC or SEO?

Cheers,
Paz.